There are lots of different paths in which we take in making a purchase decision. But a well-researched area is the ‘gathering information’ phase. For some it starts with asking your brother what laptop you should get and ending in purchasing that exact laptop 5 minutes later. …

Gamers — do you feel respected? Lately I have been thinking about the UX experience of games. There is a lot to talk about so I’d like to focus on one thing — in-game purchases. We all know that in-game purchases are one of the main channels of revenue for…